Day 2: Starting the Conversation on Fast Fashion

Today is day number two with the black linen dress. It's so easy to wake up, look in your closet, and not even have to think for a second what you're going to wear. It's just the one dress.

My relationship with clothing is much different now than it used to be. 

A few years ago, I would buy clothing, shoes, accessories without much thought or care. If I thought it was cute, it reflected the latest trend, and it was cheap, it most likely came home with me.

I will say that I have never owned so much clothing that it piled up in my closets. I do however gravitate naturally to simplicity and minimalism, so when the lust of the trendy garment wore off, I would sell them at consignment shops or take them to clothing swaps, and the unwanted items would go to thrift stores. 

It wasn't until I started to explore the mindset behind the zero waste lifestyle that I started to piece together how my access and my attraction to cheap (often very shoddy) clothing was linked to an environmental crisis I had no idea I was contributing to. 

Our wardrobes have ballooned in the last few decades. In the 1930's the average women owned 9 outfits. Today, that average is about 30 outfits! Our access to cheap clothing today is unlike any time in human history. And this is where we will start our conversation about fast fashion. 

What is fast fashion? Fast fashion is a contemporary term used by fashion retailers to express that designs move from catwalk quickly to capture current fashion trends. Fast fashion clothing collections are based on the most recent fashion trends presented at Fashion Week in both the spring and the autumn of every year (Wikipedia).

The documentary True Cost, dives into the world of fast fashion like you've never seen it before. Check out the trailer here and watch the whole film via Netflix, Amazon Instant Video, and iTunes.